Presentation of the Côte d'Azur France brand, licensed by Arboresens

Brand Positioning
The French Riviera transcends everything: enhances own experiences, strengthens and promotes well-being, stimulates senses and reveals sensations.
The brand Côte d'Azur France targets residents, ambassadors of the brand, French and international tourists.
Brand promise
Transform, refresh and embody the story of a new Côte d'Azur.
Few figures about the Côte d'Azur
million residents
million of tourists
each year
visitors on average
each day
million of entries
in cultural sites
Brand identity
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Photo credits and illustrations: © CRT Côte d'Azur - All rights reserved