Presentation of the Brand licensed by Arboresens

Brand positioning
Excellence and prestige of the culture and recognised know-how of France, from tradition to innovation.
Target
The brand »Elysée- Présidence de la République » targets all French people, aged 7 to 77, residants of the French territory but also French expatriates and foreigners in love with France.
Brand Promise
To spread out widely the values of the French Republic to generate pride and create attachment. To showcase with prestige the recognised know-how of the French companies.
The objectives of the licensing program
The purpose of the licensing program of the brand « Elysée-Présidence de la République » is to contribute to the preservation of the Republic heritage. The revenues generated by this program will take part in the funding of the Palais de l’Elysée refurbishment.
The Licensing Program

After the brand strategy development, a call of proposal will be launched end of 2018, allowing companies to present their project of licensed products under the brand « Elysée- Présidence de la République ». Theses projects should match the product categories and correspond to the criteria both defined in the brand strategy.

You can already contact us by mail. We will inform you of the development of the brand and the interest of your project.

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Photo credits and illustrations: © Présidence de la République - Tous droits réservés