Presentation of P'tit Vélib' brand licensed by Arboresens

Brand positioning
The brand that prepares the urban citizen kids to the city of tomorrow.
Targets
Children from 2 to 8. They mainly live in the city and grow up within an environmental consciousness.
Brand promise
Be prepared to become a great Parisian: know your city and protect it.
P'tit Vélib' in few figures
5000
children learn to ride bicycle every year thanks to P'tit Vélib'
4
rental areas in Paris
323000
children in Paris
3
Parisian events including P'tit Vélib'
Brand identity
Case studies
icensed Projects managed by Arboresens for the City of Paris
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