Velib’ a symbol of Paris and an attribute of its inhabitants is the bike sharing system of the city and represents the freedom and the “joie de vivre “of Parisians. It conveys values of respect for the environment, health and well-being.
The Parisians, CSP + and less than 45 years are the core target of the brand. Paris ‘visitors are the secondary target.
Live the Paris city of stylish Parisians and offer products with a modern and dynamic image of Paris.
Vélib' in few figures
subscribers of the service per year
Vélib' rented every second in Paris
contacts on social networks
million products sold
Licensed Projects managed by Arboresens for Vélib'
Arboresens is an agency specialized in brand strategy and brand development. Its consulting activities include strategic choices for brand deployment, from the definition of the brand platform to the creation of content as well as the implementation of licenses, co-branding and partnership operations. Arboresens also assists brands to optimize their retail development.