Presentation of Vélib' brand licensed by Arboresens

Brand positioning
Velib’ a symbol of Paris and an attribute of its inhabitants is the bike sharing system of the city and represents the freedom and the “joie de vivre “of Parisians. It conveys values ​​of respect for the environment, health and well-being.
Target
The Parisians, CSP + and less than 45 years are the core target of the brand. Paris ‘visitors are the secondary target.
Brand promise
Live the Paris city of stylish Parisians and offer products with a modern and dynamic image of Paris.
Vélib' in few figures
300000
subscribers of the service per year
1
Vélib' rented every second in Paris
75000
contacts on social networks
2.5
million products sold
Brand identity
Case stories
Licensed Projects managed by Arboresens for Vélib'
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