Licensing or co-branding program
Licensing products and services made with licence or co-branding
About licensing

If the brand has sufficient awareness and aspirational values, Arboresens recommend the development of a licensing program.

 

Services offered:

 

- Development of the licensing strategy: proposal of product range by category, price range, distribution network, identification of potential licensees, benchmarking, marketing plan.

 

- Implementation of the licensing strategy: negotiation, deal-memo, contracts, product development, marketing plan for launching products and public relations campaign, follow-up of sells report.

Licensing agent
Arboresens is the exclusive licensing agent for the following brands:
  • Jacadi
  • Okaidi
  • Patrouille de France
  • Côte d'Azur France
  • Ville de Paris
  • Vélib
  • Ptit Velib
  • Raconte-moi Paris
  • Le Belem
  • Benjamin Isidore Juveneton
Licensing ?
6 reasons to develop a licensing program:

Protect the brand

Develop the brand

Increase brand awareness

Communicate differently

Reach new audiences

Generate new revenue streams

About co-branding

To increase customers perception of your brand platform, we assist you to set up co-branding and partnership operations with selected brands or personalities.

Services proposed:

- Strategy development: analysis of the values ​​and positioning of the brand, choice of values ​​to be based on, selection of brands or personalities, project proposal (concept, objectives, targets, timing, budget ...).

- Implementation of the strategy: approach of partners, contracts negotiation, monitoring of the project.

Co-branding
Arboresens sets up co-branding for the following brands:
  • Jacadi
  • Okaidi
  • Côte d'Azur France
  • The French Patrol
  • Ville de Paris
  • Vélib
  • Ptit Velib
  • Raconte-moi Paris
  • Le Belem
  • Benjamin Isidore Juveneton
Need a licensing agent or create co-brandings?