Presentation of the Belem brand, licensed by Arboresens

Brand positioning
Europe’s oldest three masted ship, ambassador of the magnificence and the French maritime traditions. The Belem is a symbol of the French West maritime environment.
The Belem brand targets 4 major audiences: the public in contact with the boat during its stops, sea lovers, the inhabitants of the French west coast and tourists on holiday on the French coast.
Brand promise
To demonstrate its attachment to the maritime environment through products conveying a maritime tradition, a dreamlike imagery and a territorial belonging.
The Belem in figures
year anniversary
visitors of the ship every year
including 1 200 trainees
visitors at
the Nautic Show
millions of tourists on the French west coast every year
Brand identity
Case studies
Projects made by Arboresens for Belem Fundation
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Photo credits and illustrations: © Belem Fundation - Benjamin Decoin - All rigts reserved