Presentation of the brand Avenue des Champs-Elysées, licensed by Arboresens
Owner: Comité Champs-Élysées
Brand positioning
The most popular and iconic Parisian avenue, prestigious showcase and door widely opened for dreaming.
Target
The brand « Avenue des Champs Elysées » is positionned medium profile to target a large market in France and at international as well.
Brand promise
To revisit the codes of luxury and make affordable the glamour, the magic and prestige of the most beautiful worldwide avenue.
Prestige
Codes of luxury
Glamour
Elegance
The Champs-Elysées in numbers
100
million of visitors each year
300000
walked by person per day
1
worldwide awareness
4
million postson Facebook and Instagram
Brand identity
70 pages to support Licensees to develop licenced products
Brand logo
Brand Illustration
Style guide
Illuminations des Champs-Élysées
The brand for year-end celebrations
Brand positioning
The magic and unique festive experience for year end popular demonstrations.
Target
Worldwide consumers, during the unique year end demonstrations.
Brand Promise
To illuminate the magic, the festive and the joyful experience during celebration.
Celebration
Festivities
Magic
Dream
Christmas on the Champs-Elysées Avenue in numbers
26
million of visitors during the « Illuminations »
600000
persons for year end celebration
120
accredited journalists for the opening of the « Illuminations »
7
weeks of festivities
Brand style guide
Brand logo
Brand illustrations
Brand illustrations
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Photo credits and illustrations: © Comité Champs-Élysées / Ville de Paris / ShutterStocks-All rigts reserved