Presentation of P'tit Vélib' brand licensed by Arboresens

Brand positioning
The brand that prepares the urban citizen kids to the city of tomorrow.
Children from 2 to 8. They mainly live in the city and grow up within an environmental consciousness.
Brand promise
Be prepared to become a great Parisian: know your city and protect it.
P'tit Vélib' in few figures
children learn to ride bicycle every year thanks to P'tit Vélib'
rental areas in Paris
children in Paris
Parisian events including P'tit Vélib'
Brand identity
Case studies
icensed Projects managed by Arboresens for the City of Paris
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