Presentation of the Côte d'Azur France brand, licensed by Arboresens
Rights holder: C.R.T. Côte d'Azur
Positioning
The Côte d’Azur enhances everything it touches. It elevates those who experience it, promotes well-being, awakens the senses, and reveals new sensations.
Target Audiences
The Côte d’Azur France brand is aimed at residents, French and international tourists, and all lovers of the Azuréen art de vivre.
Brand Promise
To share the Mediterranean art de vivre.
Few figures about the Côte d'Azur
1
million residents
20
million of tourists
each year
each year
200000
visitors on average
each day
each day
8
million of entries
in cultural sites
in cultural sites
Brand identity
Logotype
Illustrations
Visual Products
Case stories
Licensed projects managed by Arboresens for CRT Côte d'Azur France
Côte d'Azur France x Fragonard
Côte d'Azur France x Aqui d'Aïa
Côte d'Azur France x Malongo
Côte d'Azur France x Maison Gannac
Épicerie Sucrée
Côte d'Azur France x Brasserie du Comté
Côte d'Azur France x Huilerie Saint Michel/p>
Côte d'Azur France x Nicolas Alziari
Côte d'Azur France x Biscuiterie d'Azur
Côte d'Azur France x Centre du Verre Contemporain
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Photo credits and illustrations: © CRT Côte d'Azur France - All rights reserved