Presentation of the Côte d'Azur France brand, licensed by Arboresens
Owner: C.R.T. Côte d'Azur
Brand Positioning
The French Riviera transcends everything: enhances own experiences, strengthens and promotes well-being, stimulates senses and reveals sensations.
Targets
The brand Côte d'Azur France targets residents, ambassadors of the brand, French and international tourists.
Brand promise
Transform, refresh and embody the story of a new Côte d'Azur.
Few figures about the Côte d'Azur
1
million residents
20
million of tourists
each year
each year
200000
visitors on average
each day
each day
8
million of entries
in cultural sites
in cultural sites
Brand identity
Logotype
Illustrations
Visual Products
Case stories
Licensed projects managed by Arboresens for CRT Côte d'Azur France
Fashion with Galeries Lafayette
Beachwear
Jewellery
Perfumery
Home / Accessories
Confectionnery
Savoury Food
Gourmet Food
Caterer
Art
E-Scooter
E-shop
Become a partner of the brand?
Photo credits and illustrations: © CRT Côte d'Azur France - All rights reserved