Presentation of the City of Paris brand, licensed by Arboresens
Owner: City of Paris
Brand positioning
The elegance, the refinement and the prestige of the city of Paris, full of its heritage, its modernity, its savoir-faire, its creators and artists.
Target
The brand City of Paris targets tourists staying in Paris and Parisians CSP + over 35.
Presence of the brand in North America, the Middle East and Asia.
Brand promise
To recover the Parisian art de vivre and the excellence of the capital through quality products, developed by partners with a real savoir-faire.
The Parisian art-de-vivre and gastronomy
A city of dreams
The pleasure of living
Creation, luxury and beauty
Paris in figures
10
million inhabitants, all ambassadors of their beloved city
32
million tourists each year
1
world's most admired city
4
million contacts on social networks
Brand identity
Logotype
Illustrations
Colors
Case stories
Licensed Projects managed by Arboresens for the City of Paris
Gourmets
Licensed books
Souvenirs
Co-branding example
Collectible
Coffeee and restaurant
Children
Licensed books
Caterer - Meal Tray
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Credits: © City of Paris - All rights reserved